Passage 1
“At Walt Disney Parks and Resorts, we continually push the boundaries of creativity and innovation to deliver the best possible experience for our guests. We’re always looking for ways to take what we do and do it even better. Over the past few years, we’ve devoted considerable time and resources to create a more immersive, more seamless and more personal experience for each and every guest who spends time with us. I know there’s been significant speculation about these efforts among our fans, so we’re pleased to give you a glimpse into the work we are doing to take the entire Disney guest experience to the next level...”
Disney wants to give its guests a more personalized experience.
A recently granted patent describes a system of sensors and cloud-connected computers that Disney can use to recognize guests based on the shape and size of their feet. Once guests are recognized, robots roaming around the amusement park could greet them by name, and would also memorize their favorite Disney character, favorite food, hometown and favorite ride.
The sensors would be incorporated into specific “stations” which might be in a ride or other attraction, or even in a wall. Working with cameras, they would capture data such as the shoe’s tread pattern, how worn the shoe is, and if there are any stains or gum attached to the bottom.
That data would then be uploaded to the cloud for all the park’s sensors to access. When the guest shows up at another sensor location or meets a robot, it would access his or her profile to offer customized experiences.
Disney came up with the idea because it considers other methods of guest tracking, such as fingerprint or eye scans, to be “rather invasive”. “These methods are obtrusive and some guests may not feel comfortable providing this type of biometric information to a third party,” according to the patent filing.
As the Orlando Sentinel points out, though, Disney already has many other ways to track amusement park guests, including MagicBands — RFID bracelets that function as theme-park tickets — FastPasses, hotel keys, and credit card transaction data.
76. The primary purpose of the first paragraph is to ______.
A. attract the readers and lead into the thesis
B. conclude the main idea
C. state the writer’s opinions
D. comment on the issue
77. According to the passage, Disney can recognize the guests by the following except ______.
A. cloud-connected computers of all the park’s sensors
B. a system of sensors that detect the shape and size of feet
C. specific “stations” which might be in a ride or other attraction
D. None of the above
78. Which one is NOT true about this customized experience?
A. Customers do not need to provide biometric information to gain customized services.
B. Customers’ favorite Disney character, favorite food, hometown and favorite ride would be memorized by the robots.
C. It would be offered by robots roaming around the amusement park.
D. Customers should wear the shoes which have no stains or gum attached to the bottom.
79. What can be implied from the patent filing of tracking methods?
A. The idea of sensors based on the feet is considered rather invasive.
B. The idea of sensors based on the feet is considered more polite and secure.
C. Fingerprint or eye scans will also be applied in the Disneyland Park.
D. People may not feel comfortable providing this type of biometric information to Disney.
80. Which of the following best states the central idea of the passage?
A. High technology is widely used in the amusement park nowadays.
B. The roaming robots play the important role in Disneyland Parks.
C. Disney wants to give its guests a more personalized experience.
D. Disney is rather invasive to the customers.
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